Print is a respite from digital burnout. The flip of the page is a moment to be savored – a refuge for your brain. A tactile experience that feels good in your hand, on your lap and when open to dramatic spreads begs to be touched. The best ones are collectible and display-worthy like favorite vinyl records.
business perspectives solidify why
Translating the essence of a brand in photography is one of the most exciting and critical activities in building a brand's assets. A million details to keep track of … models and usage rights, budgets and timing and weather – weather because lighting is everything. And plenty to mange when directing children, two-week old infants, dogs, cats and even celebrity stylists with mind-blowing day rates.
capturing the Southern Lifestyle for Luzianne Tea
understanding the complexity of simple beauty is a fine art
the stylist day rate … $40K … yes that is $40,000 a day
Time listening to consumers is always well spent. Consumer centric experiences are created by staying true to our promise and engaging them in a two-way conversation that builds affinity.
front end innovation for skin care - research materials for US & China
cereal back and side panel research
Food Away From Home Insight Workshop
in-store 2 years later - innovation pipeline
concept - research material
The brand mark should encapsulate the essence of the brand. It’s not just the name, it’s a primary asset for the brand.
These are the tools that ensure that everyone who touches the brand is working with the same set of ingredients. It is the guide posts for where a brand can play, push and yet maintain its integrity to the brand promise and strategic vision.
Appetite appeal is vital. If it looks fresh and mouth-watering it creates a 'I want to eat it now' impression.
an entertaining favorite
grew in sales 7% after first package change in years
The framework provides an image to create clarity and understanding. It motivates the thinking so that visual and verbal direction are set in a context that is meaningful to everyone. It aligns internal and external resources which can be used as a benchmark to evaluate all marketing executions.
view the CR7 Drive product launch video at https://www.youtube.com/watch?v=-lsxnvMLI_c
It’s where we extend the message of the brand. Who am I? What am I? Why am I right for you? … has to be answered in a split second … a glance. We must entertain and engage … make someone's head snap back and say WOW! I have to have it!
The venue, the touch point doesn't matter. The same principles apply – if it's a mobile app, a floor graphic, an ad at a bus stop, a package on the store shelf or delivered to a door step and even a t-shirt. Every time a consumer comes in contact with a brand the communication must uphold the integrity.
This is where we tell the stories which motivate consumers to purchase, to welcome a product or service into their home and their hearts.
a demo that proved a new diaper was leak-proof and breathable
original concept board book included in Pampers direct mail
as presented to Kellogg marketing
excerpt from deck